As an estate agent, you’re often the first person a buyer turns to when making one of the biggest financial decisions of their life. And while buyers may feel confident approaching their own bank directly, or even another bond originator, part of your role is helping them make the smartest choice.

Here’s how to confidently explain why working with a Phoenix Bonds broker is the best move for every situation.

“I’ll just go to my own bank.”

Many buyers assume loyalty to their bank will get them the best deal:

• The truth: banks don’t always reward loyalty, they look at a rate that balances customer satisfaction with profitability – two opposing concepts! By using a bond originator, buyers can price-check multiple banks at once, ensuring they don’t leave money on the table.

“My employer offers me a staff rate.”

At Prime less 2%, this sounds attractive, but staff rates are not always the best option:

• The truth: Staff rates are extremely competitive, but they only apply while the customer is in the employ of the bank – if they leave, the rate is immediately bumped up to an above-average rate. Go through a bond originator to ensure your stand-alone rate is competitive, as well as enjoying the staff rate discount (have your cake and eat it too).

“I have a private banker.”

Private bankers often overpromise on what they can actually deliver:

• The truth: Private bankers aren’t home loan specialists - their job is to push their bank’s products and ensure the customer stays with the bank, not compare offers. That often means you miss out on better rates available in the wider market.

“I’m already talking to another originator.”

Not all bond originators are equal.

• The truth: The bar to entry in this industry is low, which means experience and track record matter. Phoenix Bonds is a premium mortgage broker in South Africa, with a proven track record (check out the reviews on Google) - ensuring your buyers aren’t someone’s training case.

Phoenix Bonds as a Partner

Estate agents want happy clients and seamless deals. By guiding buyers to Phoenix Bonds, you’re not just helping them secure the best rate - you’re protecting your transaction too.

• Faster turnaround times
• Professional, experienced consultants
• Constant communication with agents and attorneys

This reduces stress for buyers and agents alike.

Final Word for Estate Agents

The conversation doesn’t have to be complicated. Keep it simple:

“You could use your bank directly, but then you’re limiting yourself to one option. Phoenix checks them all.”

“Even with a staff rate, it’s worth comparing to make sure you’re getting the best deal.”

“Other originators may not have the same track record - Phoenix does this at scale, every day, with proven results.”

When buyers understand that Phoenix Bonds brings choice, expertise, and peace of mind, the decision becomes easy.

Partner with a reliable bond originator like Phoenix Bonds, because your buyers deserve more than just a bond approval - they deserve the best deal possible to set them up for life.